The site is built, the content is written, but there is no traffic from Google. In such cases, people usually start writing more articles — while the problem is often not in the content, but in the technical layer.
The following list is the order I follow when auditing sites. Work from top to bottom: if the items above are broken, the ones below are irrelevant.
1. Is the site indexed at all?
Search site:sizningsayt.uz in Google. If the result is 0, everything else comes later.
The causes are usually three: robots.txt is blocking, noindex meta tags remain on pages, or the site has not yet been added to Google Search Console.
2. Is robots.txt correct?
Open sizningsayt.uz/robots.txt. A Disallow: / line left from development on a live site is the most common mistake I have seen.
3. Is noindex left behind?
Search for <meta name="robots" content="noindex"> in the page source. In some CMSs, the "hide from search engines" flag remains enabled in settings.
4. Is canonical pointing correctly?
Each page should set a canonical to itself. A common mistake: all pages point canonical to the homepage — as a result, internal pages drop from the index.
5. Is the sitemap complete?
The sitemap must include the entire archive, not "the last 100 articles". On large sites, use a sitemap index, with up to 40,000 URLs per segment.
Check that the sitemap has been submitted to Search Console and has a "successful" status.
6. Site speed (Core Web Vitals)
Check the mobile version in PageSpeed Insights. Three metrics are important:
- LCP — largest contentful paint, under 2.5 seconds
- INP — interaction to next paint, under 200 ms
- CLS — cumulative layout shift, under 0.1
The most common cause is unoptimized images and <img> tags without width/height attributes (CLS comes from exactly that).
7. Mobile version
Google treats the mobile version as primary. If there is horizontal scrolling on a phone or the text is very small, this is a direct ranking issue.
8. Title and description
Each page should have a unique title (up to 60 characters) and description (up to 155 characters). If longer, it gets truncated in search results and CTR drops.
Duplicate title tags are the most common issue on catalog sites.
9. Heading hierarchy
One H1 on the page, then H2, and inside them H3. Jumping from H3 to H1 for design purposes, or using headings only for font size, makes the structure invisible to Google.
10. Internal links
When you publish a new article, add a link to it from older articles. A page that receives no links from anywhere ("orphan page") is indexed slowly.
11. Structured data (schema.org)
Use Article for articles, Product for products, and Organization for organizations. Test it with Rich Results Test — this provides additional display in search results.
12. If the site is multilingual: hreflang
Hreflang tags must be identical in the HTML <head> and the sitemap. If they contradict each other, Google ignores both and shows the wrong language.
Don't forget x-default either.
Where to start
If your time is limited: items 1-5 (indexing) can be checked in one day and have the biggest impact. 6-7 (speed and mobile) — next week. The rest are ongoing work.
In practice, on many sites, the problem assumed to be "insufficient content" actually appears in robots.txt or canonical. So do not break the order.